2Even if it’s hard to believe, every logo has some kind of hidden message. While some are more obvious than others, logos are meant to give off an impression to customers about a product or service, and customers will make their assumptions based on the branding of an item. If customers walk away assuming the same message as the company wants them to think, that company’s logo is deemed successful. Especially if it’s from one of the logos you see time and time again at your favorite fast-food chains.
