2Lay’s: Have you ever noticed that the Lay’s chip logo looks a lot like the Frito Lay logo? Lay’s is owned by Frito Lay, and both logos have a red ribbon and a yellow sun. While the specific reason for using these items has not been made clear, when you look at the marketing around Frito Lay, their website says “from summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life’s most memorable moments.” Frito Lay is marketing towards a crowd focused on summer barbecues and gatherings, so using a sun in the logo for both Frito Lay and Lay’s chips makes perfect sense.
